Instagram has become one of the most powerful social media platforms. Thanks to its growing popularity, you can find a variety of available tools to improve your marketing strategy on Instagram.

social media marketing

Here is my list:

FOR SCHEDULING

ScheduGramhttps://schedugr.am/

Easy to use interface to upload images and videos from your computer, or directly from Dropbox.

Schedugram automatically converts your uploaded files into the right size and format for Instagram.

Get your images looking the best possible using in-browser editor. You can crop, resize, add stickers, and of course, add filters to your images before scheduling them to Instagram.

Queue feature lets you save even more time, while also growing your Instagram following through posting regularly.

Set the times and days that you want to post images or videos to Instagram, and then just upload your content. You can drag-and-drop to reorder your queued posts at any time.

It’s the easiest way to queue your posts to Instagram.

Whether you manage one or one hundred accounts, Schedugram can help.

Schedule your content to multiple accounts, and easily switch between different accounts in our interface.

Hootsuite – https://hootsuite.com/

Automate your social media content publishing to maintain your presence without tying up resources. Find, manage, and publish compelling content, while protecting your brand and targeting your messages to the right audience.

Measure and share the effectiveness of your social media content and campaigns, with easy-to-understand visualizations that bring your data to life in seconds—not hours.

Grow your online fans and generate new leads with beautiful and easy-to-create campaigns and contests, deployed across multiple platforms and networks. Collect and display user-generated content such as photos and videos through stunning, moderated galleries.

Later – https://later.com/

Whether you’re posting a regular little update, hosting a contest, or launching a product: Later improves the organization and execution of your campaign.

Later has developed multiple tools that help turn engaged customers into paying ones. Features like Linkin.bio give your community an immediate way to engage.

With visual media, looks kind of are everything. With Grid preview, Later lets you view and arrange how your Instagram feed appears to prospective followers.

Your Media Library is a collection of the photos and videos that best represent your brand. It’s a fail-safe way to keep your team on the same, beautifully edited page.

Need a little separation? Later helps you out by giving you Groups & Labels. Create an independent Media Library for each Group, and use Labels so you can always find that perfect photo.

Later’s Bulk Uploader lets you sync and store photos from your iPhone storage, Google Drive, or Dropbox, ready to be accessed by you and your team whenever inspiration strikes.

Easily find great posts on Instagram from your community so you can engage with them and repost their content to drive a curated feed of visuals that represent your community using your product or brand.

FOR ANALYTICS:

SocialRank – https://socialrank.com/

SocialRank is the easiest way to understand who your Twitter and Instagram followers are.

Once your followers and their profiles are in SocialRank, you can segment your followers by using the various sorting and filtering options.

You can sort your followers by Most Valuable (your most influential followers), Most Engaged (determined by frequency of engagement — Retweets, Mentions, and Replies on Twitter and Likes, Comments and Tags on Instagram), Best Followers (a combination of Most Valuable and Most Engaged), Most Followed, Alphabetized and Chronological (Newest and Oldest).

You can also filter and pinpoint your followers by filters ranging from bio keyword, word/hashtag search and geographic location to verified, # of followers, activity, and more.

After using SocialRank to find the right people, you can take action with your followers by Direct Messaging, Exporting to CSV, Exporting to PDF, Building Lists, Saving Searches and more. SocialRank is the perfect tool to help execute on location based activation, influencer marketing, seeding product and surprise and delight campaigns.

Socialinsighthttps://socialinsight.io/

Take the guess work out of optimizing your content. See the best time to post, your average engagement rate, your top performing posts and more.

Make it easy to identify your top follower. Sort your followers by engagement, value, influence, and more. Dive deep into your following with the click of a button.

Social Insight provides the most in-depth Instagram analytics on the market. Allowing you to view 24+ data sets for your account.

Union Metrics – https://unionmetrics.com/product/instagram-analytics/

The free Instagram analytics checkup from Union Metrics connects with Instagram to analyze the last 30 days of activity on your account, including your posts and engagement from your fans, to give you key insights into how to improve. Run it anytime you need a checkup for updated Instagram analytics.

Learn the best times to post new photos and videos to receive the biggest response from your audience.

Learn who interacts the most with your content to discover your most loyal fans and advocates.

Learn which posts resonate with your followers and which posts fall flat so you can do more of what works.

Learn what hashtags result in the most engagement for your posts to get in front of new audiences.

LocoWise – https://locowise.com/

Complete social media reporting with more than 300 metrics including both organic and paid activities. Combine data and insights from all your clients and prospects networks in one place. Carry out week over week, month over month, and year over year analysis. Combine historical data with smart, predictive metrics to drive future strategy.

Conceptualize, track, report on, and evaluate social media content and hashtag campaigns. Learn what content resonates with the audience and what doesn’t. Explore sentiment analysis on brand, profile and post level in 16 languages. Gain actionable insights to create future campaigns and produce meaningful recommendations that stand out.

Quickly compare and measure your client’s performance against those of their competitors. Identify the promoted posts competitors are throwing into the mix, check the number of impressions and reach their content is getting, and see when they are going to post before they do. Look into the future with reliable predictions on how fast the profiles will grow.

Research your prospects and their market. What are they up to in social media? What works and what doesn’t work? How do they benchmark? What steps can they take to improve and what content concepts can add real value? Craft the perfect pitch to break through the clutter, generate new business, and deliver value immediately.

FOR PHOTOS

VSCO Cam (Android, iOS)

Isn’t just a photo-editing app — like Instagram, it’s also a kind of social network. VSCO Cam has more of a minimalist vibe, which means that, like Instagram, its actual editing capabilities are a tad limited. It offers sliding adjustments for brightness, contrast, clarity, sharpness, saturation, highlights, shadows, temperature and skin tone, as well as options to tint your photo different colors or add grain or vignette effects. It comes with several free filters and also offers filter packs for purchase in its shop.

Snapseed

Google’s photo-editing app Snapseed (Android, iOS) is one of the best photo-editing apps around, thanks to the incredible control it gives you over your pictures. It has nine editing tools for tweaking your photos, including a brush tool that lets you selectively adjust exposure, saturation and color temperature; and a healing tool that lets you remove blemishes or erase objects from photos completely. Snapseed also has its own set of filters (sorted into 11 different categories, including Retrolux, Noir and Glamour Glow). Unlike Instagram, Snapseed lets you fine-tune filter effects by modifying attributes like brightness, saturation and texture strength.
Photo Editor by Aviary

Photo Editor by Aviary (Android, iOS) is practically a one-stop shop. This photo editor has everything, from advanced editing capabilities (including the ability to tune brightness, exposure, shadows, highlights, warmth, saturation, and vibrance) to filters, effects and overlays. You can also crop and rotate photos, add text to your pictures and doodle directly on your pics with a custom pen tool.

For quick edits, Photo Editor by Aviary features an Enhance section with preset enhancements for different settings, like scenery, food, and night-time photos. The Aviary Supply Shop has thousands of filters, frames, stickers and artistic overlays — all of which are currently free for a limited time.

Adobe Photoshop Express

Adobe Photoshop Express (Android, iOS) offers advanced photo editing as well as corrective editing features, such as red-eye correction and blemish removal. This app is free with in-app purchases and premium features that can be accessed if you sign in with your Adobe Creative Cloud account.

Adobe Photoshop Express has filters, frames and cropping and image adjustment capabilities, as well as all the editing features you’re used to exposure, contrast, highlights, shadows, temperature (warmth), tint and vibrance. It also has a handful of extra adjustment dials you won’t find in other apps, including the ability to sharpen your picture, reduce noise, defog and increase clarity.

FOR VIDEOS

Time Lapse

Is a photograph technique that gives an accelerated view of slowly changing events

Events such as movement of clouds, the rising and setting of the sun, a party with your friends, even individual activities or anything else that you can imagine. You will see them in a new way and otherwise undetectable patterns will emerge.

Features:

• Native version both for iOS and Android
• Powerful and blazing fast render engine
• Well designed UI improving visual and usability
• Capture resolution up to 1080p on the Pro version
• Capture interval starting at one second
• Cool effects applied while capturing or before rendering
• No restrictions for capture length or frames
• On screen information during capture
• Upload directly to YouTube, Facebook, and many others
• Easily adjustable settings

Hyperlapse from Instagram

Create amazing time lapse videos with Hyperlapse. Using Instagram’s in-house stabilization, Hyperlapse shoots polished time lapse videos that were previously impossible without bulky tripods and expensive equipment.

When you shoot a time lapse video with Hyperlapse, your footage will be instantly stabilized to smooth out the bumps from the road and give it a cinematic feeling. Capture an entire sunrise in 10 seconds—even from the back of a moving motorcycle. Walk through the crowds at an all-day music festival, then distil it into a 30-second spot. Capture your bumpy trail run and share your 5k in 5 seconds.

Features:

Shoot handheld time lapse videos in motion— while you’re walking, running, jumping or falling.
Smooth out your video for cinematic quality with automatic stabilization.
Speed up your hyper lapse to be up to 12 times the speed.
Share your videos seamlessly on Instagram and Facebook or save them to your camera roll to share anywhere, anytime.
Start filming immediately with a simple design that gets out of the way of your creativity

Spark Video

Easily combine video clips, photos, and icons into an engaging video. Add impact with text overlay—no design expertise required.

Select from a wide variety of free soundtracks, bring in your personal music, or use your own voice to make your point. You can also adjust the volume of your video clips so key moments stand out.

Pick the visual style and theme that match your story, mood, and message. Each theme includes beautiful transitions and motion that bring your story to life.