If you want to build a stable online business is indicated among other online marketing tools also to use an email marketing platform. Choosing the right platform can be really challenging because it should match the needs of your company. Whatever the choice, using a platform for email marketing is imperative for the success of any online marketing campaigns performed. In the following post, I will give some examples of such platforms and some of their main features.

email marketing platforms in 2017

AWEBER (starting from $19/mo with 30 days free trial)

This email marketing platform is among the most popular, being used by many of those who want to promote their business online. If you want to send emails that contain text it’s very intuitive, with all the necessary tools to segment your audience, to send automated responses and to extract the results of your campaign. Unfortunately, AWeber platform doesn’t include a free plan and can become quite complicated to use it if you also want to include videos.

For more information check out this link – https://www.aweber.com/homepage.html

MAILCHIMP (free with paid plans starting from $10/mo)

If you want to send beautiful, full of graphic elements emails MailChimp platform may be ideal for you. Among other interesting features, this email marketing platform allows you to imports your own templates. Also, offers a variety of other interesting items. The downside maybe is that this platform can be quite complicated to use, especially because of the predefined templates that often are not that great. An important thing about this platform is that it offers a free plan.

For more information check out this link – https://mailchimp.com/

DRIP (free and paid plans starting from $41/mo including free trial)

LeadPages bought Drip and managed to transform this platform in one of the most innovative.
You can create highly effective, dynamic email campaigns in minutes. With Drip’s visual campaign builder, you can design email campaigns based on your subscribers’ actions, decisions, goals, delays, and exits—so you’re always sending the right email message at the right time.
Get powerful features like a vertical customer timeline and lead scoring tracking script, to build more personalized email campaigns for your customers.
This platform is a more affordable option in financial terms for users who can not afford such applications like Infusionsoft.

For more information check out this link – https://www.drip.co/home

MADMIMI (free plan with 100 contacts stored and paid plans starting from $10/mo)

This platform is very intuitive, has a unique design and is more than suitable for creative people. Though not a lot when it comes to analysis, MadMimi provides some very interesting reporting tools.

For more information check out this link – https://madmimi.com/

ICONTACT (starting from $59/mo with 30 days free trial)

Many users think iContact platform best performs when it comes to configuring and launching email marketing campaigns. Among its features include a guide that helps you step by step to configure and launch, a campaign multitude of predefined templates and many ways of reporting.

For more information check out this link – https://www.icontact.com/

INFUSIONSOFT (starting from $199/mo)

This platform is highly complex, offering almost everything you need to run an email marketing campaign, but unfortunately, to get all these great features you must pay a fairly high price. Infusionsoft is a platform dedicated to large companies who can afford high budget allocation of online promotion. Instead, it gives you all the tools you need when it comes to targeting, segmentation, and reporting.

For more information check out this link – https://www.infusionsoft.com/

SIMPLERO (starting from $83/mo)

This email marketing platform is considered as an ideal solution for users who want more services included in just one. Meanwhile, Simplero is a very easy to use a platform. Using it you have access to both the possibility of segmentation or email personalization and other functions of sending automated responses.

For more information check out this link – https://simplero.com/

LITMUS (starting from $79/mo with 7 days free trial )

Litmus provides instant email previews, comprehensive checklists, and advanced analytics to help you optimize for every subscriber.
You can see screenshots of your emails across 70+ apps and devices to ensure compatibility in all environments. Also build, edit, and preview your emails in real time.
See where your subscribers open and if they read, skimmed, or deleted your email. Track forwards and prints, compare engagement by device, and more.

For more information check out this link – http://litmus.com/

ACTIVETRAIL (starting from $7(now)/mo with free trial available)

ActiveBuilder simplifies the task of building a campaign. You can build sophisticated and compelling campaigns without any technical knowledge. Simply add images and texts and the system will do the rest for you.
ActiveTrail helps you learn from your campaigns in order to optimize your marketing efforts. The comprehensive real-time reports provide all relevant performance data regarding your campaigns in a clear and easy to understand manner.
Create emails that can be automatically sent to recipients in response to certain actions. You can, for instance, send an automatic email after registration, which could include information on sales.

For more information check out this link – https://www.activetrail.com/

GETRESPONSE (starting from 12 euros/mo with 30 days free trial)

Is an online multi-platform marketing tool for your business growth.
Creates and delivers compelling emails that look great on any device.
Increase conversion rates with complete marketing webinars.
Creates publishes and hosts beautiful landing pages with high conversion rate.

For more information check out this link – https://getresponse.com/
The best way to choose an email marketing platform is you write down what you want it to give you and establish exactly the budget that you have. Once you have all this information before I am sure that one of the platforms mentioned in this post will suit your business needs.