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Facebook is one of the largest social media platforms, therefore without investing too much time or financial resources can help you get the desired results in terms of promoting your business online.   CREATE A BUSINESS FACEBOOK PAGE Every business should have such a page because it offers a plenitude of things that can help a lot in promoting your services or products. To create a business page on Facebook you must already have a personal profile, then create it is extremely simple. This page will allow you to promote your business in an active way because a profile is…

I noticed that many people including myself, unfortunately, neglect the social network Google+ although it’s a very important factor in terms of strategy for online marketing and optimization for search engines. In the following article, I explain why Google+ is such an important social network. First of all the most obvious and important thing is that Google owns it, so any content you post on Google+ will be favored by the search engine and you will find indexed in the top results. Of course, Google advises people who have a steady presence in social media to post regularly on its…

If you did not know, to improve your presence in the search engines you have to go through various SEO optimization processes and while you’re doing that by mistake you can easily skip a few milestones. Today I’ll talk a little bit about how you can optimize your website images in order to get a better Google ranking. Therefore, in the following article, you can find out important details about the SEO optimization process for the images you want to add to your website or blog REDUCING THE SIZE OF THE FILE CONTAINING THE IMAGE Loading time plays an important role…

Before launching a site online you really need to make sure that everything is well organized. Certainly, it will be useful to have a list that contains what you should do before launch. The article will give you some tips that you should implement before launching a site. MAKE SURE YOU HAVE A FAVICON Favicon gives you the opportunity to display the logo in the tab or window in the browser where your website will open. It’s also saved along with the bookmark. So users can more easily identify the page belonging to your website. CHECK TITLES AND META CONTENT…

In order to ensure your online success, the design of your website is very important. No matter what you want to accomplish, site design can help your business because you will differ from your competitors and will make you look like a pro. A study shows that users need about two seconds to decide whether or not they like a website. This means that even if you have the best content in the world, users won’t read the articles if your design doesn’t catch their eyes. There are a few rules you should follow if you want your site to…

There are many factors that determine a blog to be successful online. I decided to write an article explaining the main mistakes to be avoided at all costs when you have a blog. 1. YOU DON’T CARE ABOUT YOUR BLOG’S DESIGN Design a blog is extremely important but many bloggers ignore saying that the most important factor is content. Indeed the content is very important because it attracts the visitor but the first thing to be noticed that a user visits a blog is its appearance. If you have many sites sidebar with plenty of widgets or a lot of…

Even if Google changes its indexing algorithms very often, there are some rules when it comes to implementing an SEO strategy and most likely will remain unchanged. Below I have listed some of them: YOU ALWAYS NEED MORE LINKS Inbound links (backlinks) are very important and will always be. But not all links have the same authority for the search engine. For example, a link from The Huffington Post to your website will be worth more to Google than a link from a local site. While links that are older can provide authority, new links can provide relevance. It’s also…

If you want to build a stable online business is indicated among other online marketing tools also to use an email marketing platform. Choosing the right platform can be really challenging because it should match the needs of your company. Whatever the choice, using a platform for email marketing is imperative for the success of any online marketing campaigns performed. In the following post, I will give some examples of such platforms and some of their main features. AWEBER (starting from $19/mo with 30 days free trial) This email marketing platform is among the most popular, being used by many…

Social media platforms and tools change rapidly. Here is a list of new social media tools to try right now. The list contains tools that generate content, launch and measure campaigns, ways to make your business more successful. SNAPLYTICS If you are interested in developing your brand on Snapchat, consider Snaplytics. Without in-depth Snapchat analytics, it’s impossible to make informed decisions on what content is and isn’t working. Snaplytics delivers the Snapchat metrics you need. Opens This is the number of unique views the first snap in a story got. It’s comparable to reach on other social networks. Screenshots This…