How to Create Unique and Relevant Content For Your Blog
Before all other things that matter, such as design, social media, SEO or other things, distinction from other blogs is CONTENT. For example, even if the design blog is boring, unfriendly or downright ugly, readers will come back to you if you provide quality and relevant content.
When we talk about social media, I believe any blogger enjoys the fact that his articles are shared, commented and reactions are created, but none of this will happen as long as the content doesn’t have something to offer.
SEO optimization techniques help a lot for a better positioning of your blog in search engines. In fact, what matters most is to create backlinks, but all the SEO in the world will be in vain as long as you don’t take into account an important aspect: the relevant content.
If you chose to blog, what you need is more information, documentation, and practice. As they say, practice is the mother of learning. Yes, even for blogging! It’s not enough to have an idea, to throw in a draft, write a few paragraphs, then click Publish and then spend your time wondering why your article doesn’t spark reactions.
Also, whether you do it online or offline, you must do your research on the subject of matter to add consistency and credibility for your content. This whole process takes time, analysis and, again, very much practice.
To achieve the desired result, here are some suggestions:
Time and patience
Allocate your time to get documentation for organizing and structuring content ideas. Sometimes it can take up to 30 minutes and sometimes you may also take several hours to do that. Satisfaction will come across the button ” Publish ” will be worth every minute invested.
Grammar before everything
A properly written article confers credibility. Try to be aware of all the rules of grammar and write correctly. For an easier way to do that you can also use a spell checker like Grammarly just to give you one example, but of course, there are several alternatives for it, just choose the one that fits your needs best. Once you have finished with the draft don’t publish just yet until you’ve examined the article several times.
Be your reader and critic
Before publishing your article reread it a few times and ask yourself a few questions such as “Do you like what you read?” “The readers are sufficiently motivated?” etc. If your answers are limited to NO, you should start rewriting it or make a few touch-ups where they are needed.
Quality vs. Amount
The ideal number of words used in an article fall somewhere between 500 and 1000. However, the goal is to write and express what you need and is relevant, whether they fall within 200, 1000 or 2000 words.
Learn from mistakes
You wrote an article you published, you were sure to arouse reactions, but the results fail to appear? Read that article again and identify what didn’t work. Learn from your mistakes and avoid them in the future.
Good content makes a good blog
A good blog content varies from one case to another and expresses subjectivity, depending on what people need to read, especially in terms of niche blogs. But there is a set of general rules that all bloggers should follow to generate relevant content, regardless of the subject it deals or niche blog.
Original and unique content
Watch the competition, see what topics are covered and the way to do that. It’s possible that an idea you intend to approach has been discussed elsewhere, and that will make your blog no more than a replica. But you can do something else: addressing the same issue but from a new perspective. Such practices can generate added value of an idea, and you will be distinguished from others by a unique and original approach, which can help you consolidate your style.
Concentrate heavily on your audience. See what needs have and offer alternatives. The information you transmit needs to be useful to your readers. Turn your articles into inspiration, write reviews, make recommendations links or useful tools that will make life easier and will answer different questions.
The importance of introductions
Often I made this mistake, I underestimated the importance of introductions. The main role of the first sentence or first paragraph of an article, to incite the reader. It also sets the tone of the text, it helps to focus on the subject and to establish fluidity and consistency of your content.
Very often, the introduction is what makes the difference when someone chooses to read your entire article or simply pass on. A useful exercise in this regard: put yourself in the shoes of the reader, analyze your articles and asked yourself if you manage to get your attention.
Keep it simple
The information submitted should be as easy to assimilate. Don’t confuse the readers using complicated words or phrases. Most people react positively when they will read an article written in a familiar, friendly note. What you write generates an interaction between you and them.
In conclusion, before you publish, review your text and excludes everything nonessential that could prevent readers to reach the final message.