Website promotion methods
As the title suggests, I will discuss the various ways to promote your site across the Internet. Website promotion is essential for growth and business development with a crucial role in attracting traffic to your site and thus in getting all the benefits for which the site has been designed.
Prior to reviewing the main methods of website promotion is very important to note that to achieve the desired results after each accomplished step, you need to analyze your traffic in Google Analytics to determine the impact that these methods really worked.
Below are listed the most effective methods of website promotion:
Advertising banners, links on niche websites related to the business that you want to promote
It’s crucial to choose those partnerships that offer targeted traffic at an optimal cost. When you purchase advertising on another site, ask suppliers about traffic and demographic data: sex, age, education level, occupation, income. It’s ideal if these statistics are provided by an independent party, like Google Analytics.
It’s important that the links to not contain the Nofollow label (rel = “no follow”) in their definition since this means that no transfer points of the link received in the search engine, and thus links and banners purchased will have almost no impact on your ranking in the search engine for web site promotion.
When done correctly, this method of promotion has a major effect on traffic and search engine positioning but is not among the cheapest.
It is one of the most effective methods of advertising because through good optimization campaign can reach that segment of traffic very interested in your products and services. It’s still very important to choose to promote PPC in the search engine only those products that have the best possible price in the market because only in this way you can profit.
I would avoid PPC in the Linkedin advertising network due to high cost and because of the quite low conversion rate. To increase brand reputation, I recommend using Google Adwords Campaign. To increase sales I recommended search engine campaigns and retargeting.
Email campaigns are most effective sales channel if the lists are made by proper methods and subscribers showed intent to purchase in the past. In terms of conversion rate, I observed in some data from Analytics, great results for those who grew their subscriber’s lists naturally. It’s important to choose a platform that provides certainty delivering messages in your inbox at the best possible speed.
Directory submission, by 2012, was a cheap and efficient way to propel a website in top positions of the search engine. Currently, this technique can have a more negative than positive if directories are not carefully chosen. The key is to choose those directories that meet high-quality criteria. Directory submission of poor quality can cause a decrease in website search engine.
In terms of traffic, directory submission is insignificant effects but may increase indirectly the position of the search engine.
It’s a cheaper way in terms of cost but low efficiency. It’s necessary to begin registration with DMOZ directories and niche directories.
Advertise on this kind of sites doesn’t imply a significant increase in the search engine, but it can bring traffic and generate sales if specific business ads are classified into categories of sites. Most sites don’t offer a direct link to the advertised sites; therefore, this advertising channel doesn’t have a significant impact in terms of positioning in search engines.
Social media is an effective method of increasing a community associated with your own website. This method is relatively easy. You make a large number of friends, groups, fan pages and invite your friends to join as members to share ideas. Just on Twitter create a quote with a link to your website and users will start to look for.
Editing articles and post quality content can increase the number of backlinks and therefore, increase in the search engine but also gain a reputation for your brand.
Through content, you can target the longer phrases specific to your business. Articles, if indeed they are of good quality will be taken over by other major websites and redistributed, and sometimes, but rarely, completely with internal links.
Affiliate networks have the advantage of not involving a cost (a percentage of the sale) until the actual sale is achieved. Also, with the help of this kind of networks you get backlinks for free.
Commenting on blogs
Your blog comments bring you popularity. So, you will post comments on various blogs you read. You can add in the comment a link to your website. It’s said that a well-written review brings attention. So if you post an attractive comment, more likely that other users will visit your link attached. It’s preferable to comment on blogs you have, indeed, something to say and not to exclusively obtain a link.
Posting on forums
This is another effective method of getting backlinks and targeted traffic on your website. First, it’s necessary to choose a niche forum that is relevant to your site and help with quality content that is relevant to that specific niche. You must make sure you have an adequate contribution and do not spam because in that situation you may risk your account to be banned. Also, you have the opportunity to set your personal link in your signature and so improve site traffic.
Yes, you can reach potential customers also with your email signature. All you have to do is add your name and URL of your site. Although it’s a handy method, in practice is not always used.
Everyone loves contests and the opportunity to win prizes. Many sites offer prize money or other objects and therefore promote their site. The important part of the competition is obviously a large number of users to enroll, so be sure to promote the contest on many profile sites and forums. As the number of users grows, the more you become popular. The main source of promotion competitions I remember mainly Facebook and websites specialized in this field.
Posting videos can be a source of growing popularity and website traffic. Necessary when generating a content-rich video to open a special channel on specialized sites such as Youtube.