How to optimize your site’s images for a better Google ranking
If you did not know, to improve your presence in the search engines you have to go through various SEO optimization processes and while you’re doing that by mistake you can easily skip a few milestones. Today I’ll talk a little bit about how you can optimize your website images in order to get a better Google ranking.
Therefore, in the following article, you can find out important details about the SEO optimization process for the images you want to add to your website or blog
REDUCING THE SIZE OF THE FILE CONTAINING THE IMAGE
Loading time plays an important role in both the user experience on the site and in the way Google indexes your property that you have online. The factors that can affect the loading of a website include images. Even if you want to display on a site a smaller images thumbnail type if you upload a larger version of it the loading time can be considerably affected. Reduce the size of the file containing the image you want to share before loading it to the server. There are several plugins that can do that in your place, but we recommend you go through this process first.
DESCRIBE THE IMAGE IN ITS NAME
In many cases, the desired image has no name, especially if you download it on your phone or camera. Be sure to change its name to something that fits best with representing the image. Thus, Google can learn what it is in the picture and an index as such.
FILL THE ALTERNATIVE TEXT FIELD
Property of the alternative text of the image gives users relevant content what it’s in the picture if it can’t be displayed. Also, alternative text search engine helps to understand better what it’s in the picture. This leads back to an even better website positioning and image in the search engine.
KEEP ORIGINAL IMAGE TITLE
It’s a common mistake to pass the same name as the title image to alternate text. Unfortunately, this is not necessarily a good one. Do so that the image title to differ from that of alternative text but to complement each other. For example, if you have a picture that explains the content marketing concept, the title can go “content marketing” and the alternative text should be “about content marketing.”
DO NOT OVERLOAD YOUR WEBSITE WITH IMAGES
Visual content can keep users interested in a particular subject, but try not to overdo it. To avoid penalties and go through the process of SEO easier, try not to add a lot of images on your site. There must be a balance between text and images, both in terms of indexing the website and in terms of the experience that people have visiting your field.
If you want to see your website in the top search results, try to optimize as well the images and also the other content. These small changes can make a huge difference to the loading speed of the site and is more than recommended the implementation in the SEO process.